Isn't It Obvious?: A Business Novel on Retailing Using the Theory of Constraints 
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Updated to conform to the latest textbooks, this popular study aid emphasizes the use of statistics to study dynamic processes. It features a data analysis approach, a complete introduction to Total Quality Management and a new chapter on statistical quality control. The down-to-earth explanations and more than a thousand problems with fully explained or delayed solutions, plus a wealth of examples, make this material for introductory and intermediate business statistics courses immediately applicable.
'Greif strips economic transactions down to their elements. He focuses on the core question: who (or what) were the watchdogs that allowed the merchants to trust one another and to bear with the princes who could confiscate the fruits of all their efforts? And who (or what) were the watchdogs' watchdogs? Greif repeatedly and carefully relates these questions to economic theory. He illustrates them with real transactions of medieval merchants. He takes the right approach to economic development, and thereby achieves an original and important new perspective on its causes. Institutions and the Path to the Modern Economy is a seminal work in economics and in history. It should be read by all social scientists.' George A. Akerlof, 2001 Nobel Laureate in Economics and University of California, Berkeley
'If economic theory is worth anything at all, it should illuminate economic history. The most usual attempts to interpret history in terms of mainstream economic theory have tended to leave out the specifics and, in particular, the influence of past events and structures on later ones. Avner Greif's work demonstrates the power of using economic theory, especially game theory, to illuminate both structural patterns and change, while still respecting historical specificity. The evolution of medieval trade is used as a case to show how the problems raised by economic theorists (e.g., the need for enforcement of contracts ) are resolved by the creation of institutions which are constrained to be self-enforcing equilibria. I believe Greif's approach will lead to a revolution in the study of other eras and even the changes in present regimes.' Kenneth Arrow, 1972 Nobel Laureate in Economics, and Professor Emeritus, Stanford University
'In Institutions and the Path to the Modern Economy, Avner Greif explores the cultures that prevailed in the European and Islamic portions of the Mediterranean in the Medieval period and the implication of their differences for the modern world. To tackle so grand a theme, Greif rearranges the intellectual furniture. Embedding game theory within the behavioral sciences, blurring the boundaries between deductive reasoning and empirical research and qualitative and quantitative methods, Greif teaches us not only about history but also about the place of history in causal explanation. Greif's book will shape future work in history, the study of development, and the social sciences.' Robert H. Bates, Harvard University
'Avner Greif's study is a major landmark on the road to increasing our understanding of institutions and the role that they play in economic performance.' Douglass C. North, 1993 Nobel Laureate in Economics
(2)An intellectual dissection of the modern media to show how an underlying economics of publishing warps the news.
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